The Systems We've Built, and What They Delivered.
Why it's relevant: maps directly to the AI Automation Funnel offer.
Dormant Accounts Reactivation
A 2.8-million-member lifecycle program had quietly drifted: 680,000 accounts — 24% of the base — had gone dormant, inflating CRM costs, degrading sender reputation, and undermining the case for continued investment. Rather than treat dormancy as unrecoverable churn, the base was segmented by recency and re-engagement potential, the root cause of each segment's disengagement was diagnosed — product-market fit gaps, message fatigue, workflow friction, or simple bad timing — and a reactivation sequence was built to match each cause.
The ResultCampaign investment paid back in six weeks; retiring the unrecoverable segment saved another $180K a year in CRM costs.
Why it's relevant: maps to multichannel campaign execution and stakeholder-driven production.
VERTICON
A six-week production sprint meant reconciling two internal stakeholders who wanted opposite things — one prioritizing brand prestige, the other pushing aggressive, conversion-focused urgency — inside a single asset library, on a fixed budget, with an external client weighing in mid-process. The tension was resolved by funnel stage: prestige-led creative carried top-of-funnel awareness, conversion-focused copy carried bottom-of-funnel retargeting and search. When a four-day stakeholder delay threatened the launch date, production was parallel-tracked and a live decision session replaced the usual async approval wait.
The ResultConfirmed staying qualitative — no hard percentage/dollar metric exists in the source case study for this engagement.
Why it's relevant: proof of building a durable system, not just a single successful launch — maps to the Full Growth System's "built once, compounds over time" positioning.
European Rotors
European Rotors launched into the worst possible window — August, in Europe — and was nearly silent on sales by mid-September. A forensic audit of the sales data found the market wasn't resistant, just unaware, and the fastest path forward was talking directly to the people who'd actually attend: working pilots and association leaders. Their answer was peer validation, not corporate messaging — which drove a six-channel pivot (a one-week flash sale, an association partner network, OEM co-marketing, retargeting, trade press, and a pilot-led influencer program) that saved the launch, then kept compounding for five years.
The ResultFlag: the Brand Master file summarizes this engagement as "5,478+ attendees" and "45% exhibitor growth" by year five — different from the dated figures above, which come from the dedicated case study file. Reconcile the two sources before publishing this page (or any bio/proposal drawing on the same engagement).
Why it's relevant: proof of translating technical product complexity into a story a buyer actually feels — maps to the AI Automation Funnel and Full Growth System's "one system, one brief" positioning.
LG LATAM
LG's smart washing machines and refrigerators needed to land as more than a luxury gimmick in Peru and Colombia — a category every competitor had already reduced to dry spec sheets or empty influencer aesthetics. Instead of briefing influencers on talking points, structured discovery sessions with six lifestyle influencers and two mega-influencers surfaced the real, unscripted way the technology already lived inside their routines. That insight anchored a four-channel campaign built for credibility, not just reach: two full-page placements in Peru's most trusted national newspaper, a live product demonstration on a top-rated morning show, technically accurate influencer content, and real-time livestream broadcasts.
The ResultFlag: the source case study file carries a proprietary notice restricting reproduction without permission. Katerina is the rights holder and directing this build, but LG and Hill & Knowlton are named directly below — worth a quick check on whether using their names in public case-study copy needs separate sign-off, per whatever agreement governed that engagement.
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